$ 0 0 HOW CALL CENTRES HELP THE PHILIPPINES REBRAND AS A HUB FOR SERVICE EXCELLENCESun, 9/9/18 As the global economy’s biggest ‘back office’, the Southeast Asian nation is increasingly seeking to depict its workers as educated, empathetic and fluent in English. Weighing InFacultyDiversity, Global Cultures, Language(s), Women/GenderAmerican Studies, Women's Studies, Jan M. PadiosAmerican Studies, College of Arts and Humanities, Women's Studies